WEAR by Erin Andrews, was founded by women for women to offer a fashion-forward sports apparel line that fits seamlessly into a fan's everyday style. Created by Erin Andrews, sports broadcaster, tv host and entrepreneur alongside Constance Schwartz-Morini, co-founder and CEO of SMAC Entertainment, the brand was inspired by their experiences and the need for officially licensed fan gear that was as fashionable and versatile as the rest of their wardrobe.
Erin and Constance recognized a gap in the market for stylish, comfortable apparel that would let women show team spirit without sacrificing style. They developed WEAR to celebrate fandom in a new way—offering flattering, on-trend pieces that transition effortlessly from the game to any occasion.
Since launching in 2019, WEAR has grown from supporting a single league to representing nearly 200 teams across NFL, NBA, MLB, NHL, NCAA, NWSL, WNBA, and US Soccer. The overwhelming response from fans has driven us to expand, creating collections that celebrate the modern female fan in all her forms.
From game day to every day, WEAR by Erin Andrews is designed to be worn AnyWEAR and EveryWEAR — bringing the spirit of the game into every part of your life.
